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五粮液位列亚洲品牌500强第29名并上榜“国民最喜爱的10大品牌”

Core Insights - The World Brand Lab released the 2025 "Asia's 500 Most Valuable Brands" report, with Wuliangye ranked 29th, marking a rise of one position from the previous year, and it has been included in the list for 20 consecutive years [1][3] - Wuliangye was also recognized as one of the "Top 10 Most Beloved Brands" in the report, highlighting its strong brand influence [1] Group 1: Brand Rankings and Performance - The report included brands from 20 countries and regions, with 217 brands from China (including Hong Kong, Macau, and Taiwan), accounting for 43.40% of the total, the highest among all regions [3] - Wuliangye ranked second in the food and beverage sector, demonstrating significant global influence [3] - The evaluation criteria for the rankings included market share, brand loyalty, and Asian leadership, with Wuliangye achieving full scores of 5 in all three dimensions, being the only liquor brand to receive full marks in Asian leadership [3] Group 2: Brand Value and Recognition - Wuliangye ranked second in the "Brand Finance Global 50 Most Valuable Spirits Brands" list, maintaining the highest AAA+ rating, with a ten-year compound growth rate leading among global liquor brands [5] - It has been included in the "World's 500 Most Valuable Brands" list for eight consecutive years, now ranked 219th, an increase of eight positions year-on-year, the highest growth in the liquor industry [5] - With a brand value of 487.657 billion yuan, Wuliangye ranked 15th in the "China's 500 Most Valuable Brands" list, achieving positive brand value growth for eight consecutive years and recognized as the "Best Performing Brand of the Year" [5] Group 3: Cultural and Global Engagement - Wuliangye has actively participated in high-profile platforms such as the Boao Forum for Asia, APEC, and the China International Import Expo, showcasing China's national brand and cultural confidence [4] - The company aims to promote traditional Chinese culture, particularly through liquor, to the world, facilitating cultural exchange and mutual understanding [4] - Wuliangye plans to continue enhancing its brand construction and value, aiming to become a world-class brand while deepening its "Harmony" culture [5]