外卖行业迎来“新国标”！剑指行业内卷、幽灵外卖、平台不透明收费

Core Viewpoint - The takeaway from the news is that the Chinese food delivery industry is set to undergo significant changes with the introduction of national standards for platform service management, aimed at promoting regulated development and addressing key industry pain points [1][3]. Group 1: New National Standards - The newly proposed standards will cover critical aspects such as platform fees, merchant management, and delivery personnel rights, marking the first time the industry will have national guidelines [1][3]. - The standards aim to curb the escalating "delivery wars" by ensuring promotional activities are transparent and rules are fair, addressing the issue of intense competition among platforms like Ele.me, JD, and Meituan [3][5]. Group 2: Transparency and Safety - The draft regulations will tackle the problem of opaque platform fees by mandating platforms to standardize fee items, publicly disclose fee information, and conduct compliance audits, addressing merchants' concerns about unclear charges [3][5]. - A comprehensive system for food safety regulation will be established, including strict merchant qualification checks and operational management to combat the "ghost delivery" phenomenon [3][5]. Group 3: Delivery Personnel Rights - The new regulations will focus on social security, labor compensation, and working hours, requiring platforms to standardize employment relationships and ensure fair income and working conditions for delivery personnel [5]. - The standards are managed by the newly established National Platform Economy Governance Standardization Technical Committee, with major delivery platforms participating in the development process [5]. Group 4: Industry Impact - Experts believe that the new standards will fill existing gaps in coordinating relationships among diverse stakeholders, providing actionable management guidelines for platform companies and enhancing consumer trust and the overall image of the industry [5].