月饼礼盒设计费高达千万？胖东来回应

Core Points - The company, Pang Donglai, issued a statement on September 24 to clarify misleading information regarding a design fee of 10 million for mooncake gift boxes [1] - The design team from Hong Kong, led by Chen Youjian, was invited to create an overall packaging system for the company, including various visual systems and packaging designs for mooncakes [1] - The design costs for the 2025 Mid-Autumn Festival mooncake gift boxes amounted to 3.72 million yuan for 9 designs, while the packaging for loose mooncakes cost 420,000 yuan for 21 designs [1] - Pang Donglai emphasizes adherence to healthy and reasonable pricing standards to reflect product value and avoid inflated prices due to excessive packaging [1] Product Information - The self-operated mooncake gift boxes designed by the Hong Kong team were introduced on September 19, with prices ranging from 97 yuan to 350 yuan per box [5] - The "Jumping Rabbit" series of mooncake gift boxes is currently sold out, with no confirmed restock date [5]