Zhong Guo Jing Ying Bao·2025-09-25 02:19Core Insights - The fastest way to address the issue of "involution" in the tourism industry is to expand the domestic tourism market by attracting more consumers, particularly through inbound tourism [1][3] Group 1: Market Dynamics - The supply of high-end hotels in China has been growing steadily at an annual rate of 12% to 13% over the past two years, with an expected increase to 14% this year [3] - There is a significant imbalance between supply and demand in the domestic tourism market, leading to intensified homogeneous competition, which is a phenomenon the government aims to mitigate [3] Group 2: Company Strategies - The company is focusing on three main strategies to effectively capture customers in the international market: 1. Operational Localization: Unlike many overseas apps that only switch languages, the company tailors its services to meet local user preferences, such as providing specific hotel features for Japanese users and halal dining options for Muslim travelers [3][4] 2. Service Capability: The company employs approximately 15,000 customer service staff globally, offering 24/7 human support and has integrated AI technology to enhance the efficiency of addressing issues faced by inbound travelers [4] 3. Supply Chain Empowerment: The company assists businesses in better capturing inbound tourism opportunities by translating hotel information into over 20 languages and integrating AI plugins to enable real-time responses to inquiries in multiple languages [4] Group 3: Industry Goals - The company aims to continuously expand the domestic tourism market, support ecosystem partners in attracting international traffic, and promote high-quality growth in the industry while avoiding low-level competition [4]