3 6 Ke·2025-09-25 02:34Core Insights - Leading real estate companies, such as China Resources Land and Longfor Group, demonstrate strong anti-cyclical resilience with diversified revenue structures, where light asset and operational service businesses contribute higher profits [1][6][9] - The overall performance in the first half of 2025 shows declining revenues and rising debt ratios, with the average net profit of the industry dropping to -830 million yuan, indicating a growing trend of losses among nearly 60% of listed real estate companies [1][4] Financial Performance - In the first half of 2025, the average revenue of listed real estate companies was 10.42 billion yuan, a year-on-year decrease of 16.9%, with the decline rate widening by 3.2 percentage points compared to the same period in 2024 [4] - The asset-liability ratio, excluding pre-receipts, reached 66.5%, up 0.9 percentage points year-on-year, while the net debt ratio surged to 171.8%, an increase of 55.8 percentage points [3] Strategic Focus for Second Half of 2025 - The primary strategies for leading real estate companies in the second half of 2025 include accelerating inventory clearance, optimizing the quality of new projects, and enhancing product iteration to build better homes [1][10] - Investment strategies emphasize targeted inventory clearance and maintaining cash flow balance while focusing on core cities and prime locations [12] - Product strategies involve responding to the "good house" policy by enhancing product iteration and ensuring high-quality service delivery [13] - Business strategies aim to establish new development models and create a second growth curve by expanding operational real estate and asset management businesses [14]