打好政策“组合拳” 改善“硬设施”“软环境”激发数字消费潜力 | “路线图”确定↓

Core Viewpoint - The recent "Guiding Opinions on Promoting Digital Consumption" issued by the Ministry of Commerce and other departments aims to enhance digital consumption through 14 specific tasks across four main areas: enriching supply, nurturing business entities, optimizing support systems, and creating a favorable environment for digital consumption [1][10][12]. Group 1: Enriching Digital Consumption Supply - The plan includes increasing the effective supply of AI terminal products, such as smartphones, computers, smart robots, and wearable devices, to unlock new consumption potential [7][17]. - It emphasizes the development of smart home appliances, security systems, and video care systems, as well as pilot projects for smart connected vehicles [7][17]. - The initiative aims to create immersive and experiential consumption scenarios in cultural venues, tourist attractions, and leisure districts [7][17]. Group 2: Nurturing Digital Consumption Business Entities - The guiding opinions propose to cultivate influential and competitive specialized small and medium enterprises in the digital consumption sector [9][10]. - It supports the recognition of eligible enterprises as high-tech companies to enhance their competitiveness [9][10]. Group 3: Optimizing Digital Consumption Support Systems - The plan includes building digital consumption platform carriers and improving logistics and delivery systems to enhance payment convenience [9][12]. - It aims to define "digital consumption" for the first time, encompassing digital product consumption, digital service consumption, digital content consumption, and consumption through digital channels [10][12]. Group 4: Creating a Favorable Environment for Digital Consumption - The Ministry of Commerce will guide localities to upgrade existing pedestrian street facilities and develop online-offline integrated "15-minute convenient living circles" [21][22]. - The initiative encourages the integration of new technologies like AI into various consumption hotspots, promoting immersive and experiential digital consumption scenarios [22]. - It also aims to deepen the integration of commerce, tourism, culture, and sports to create a globally attractive digital consumption environment [21][22].