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Core Viewpoint - The reduction of custody fees by Tianhong Yuerbao, the largest money market fund in the public offering industry, is expected to influence other funds to follow suit, leading to a general decrease in fee levels across the industry [1][3][7]. Group 1: Fee Reduction Details - On September 23, Tianhong Fund announced a reduction in the custody fee for Tianhong Yuerbao from 0.08% to 0.07%, effective immediately [1][3]. - As of the second quarter of 2025, Tianhong Yuerbao's management scale reached 793.22 billion, making it the largest money market fund in the public offering market [3]. - Other fund management companies, including E Fund and Guoxin Guozheng Fund, also announced fee reductions on the same day, indicating a broader trend in the industry [3][4]. Group 2: Industry Impact - The fee reduction is likely to intensify competition within the industry, compelling fund managers to enhance their management capabilities [7][8]. - The average custody fee for money market funds is approximately 0.06% per year, indicating that Tianhong Yuerbao's new fee is still slightly above the industry average [3][6]. - The trend of fee reductions has been evident this year, with around 16 money market funds lowering management fees and 11 reducing custody fees [5][6]. Group 3: Investor Implications - Lower fees will directly reduce investment costs for investors, potentially increasing their actual returns, especially in a low-yield environment [4][8]. - The reduction in fees enhances the attractiveness of money market funds as a cash management tool, particularly as bank deposit rates decline [8]. - The regulatory environment is also pushing for fee reductions to benefit investors, as indicated by the China Securities Regulatory Commission's initiatives [4][7].