信息传播“影响力” 如何转化为高质量发展“生产力”

Core Viewpoint - Suzhou Rural Commercial Bank has successfully leveraged innovative information dissemination practices to enhance its brand influence and drive high-quality development in a competitive banking environment [1][2][4]. Group 1: Brand Building - High-quality development requires both "hard power" in business and "soft power" in branding, with rural commercial banks in counties outperforming those in urban areas due to stronger brand recognition [2][4]. - Suzhou Rural Commercial Bank has established a multi-channel promotional matrix, including WeChat, Douyin, and its official website, achieving over 1 million followers on its official WeChat account and over 10.23 million views on its short videos [2][3]. Group 2: Content Production - The bank has implemented a structured content production process, including monthly planning meetings to identify promotional focuses and ensure high-quality execution [3][6]. - A four-tier media engagement mechanism has been developed, allowing for targeted messaging across national, provincial, municipal, and district levels, resulting in over 500 published articles this year [3][4]. Group 3: Interactive Platforms - Effective promotional strategies have enabled the bank to transition from a "follower" to a "leader" in the industry, emphasizing the importance of learning from peers and enhancing self-improvement [4][5]. - Internal communication channels have been utilized to share best practices among employees, fostering a culture of knowledge sharing and continuous improvement [5][6]. Group 4: Production Logic - The bank's promotional efforts are integrated into its overall business strategy, with a dedicated team of 150 information officers and a focus on cultivating a "promotional mindset" among all employees [6][7]. - Employees are encouraged to develop skills in creating highlights, generating traffic, and identifying unique promotional angles, which are essential for effective communication in the digital age [7][8]. Group 5: Future Competitiveness - The future of banking competition will hinge on both financial services and the effectiveness of information dissemination, with a call for storytelling and brand building to drive sustainable growth [8][9].