2025年中国宠物食品行业消费比重、细分市场结构及重点企业营收
Sou Hu Cai Jing·2025-09-25 03:31

Core Insights - The pet industry in China is experiencing rapid growth due to increased urbanization, aging population, and rising demand for emotional support, with the pet food sector being the largest beneficiary [2][4] - In 2022, the urban pet consumption market in China reached 270.6 billion yuan, with the pet food market accounting for approximately 137.1 billion yuan, representing 50.7% of the total [2][4] Market Overview - The number of pets in China reached nearly 190 million in 2022, indicating a significant increase in pet ownership and a growing market for pet food [4] - The pet food market is expected to see steady growth driven by rising disposable income and changing consumer attitudes towards pet care [4] Consumption Structure - In 2022, the consumption structure of pet food in China showed that staple food accounted for the largest share at 69.6%, followed by snacks at 26.2% and nutritional products at 4.1% [5] - The market size for staple pet food was approximately 95.5 billion yuan, an increase of 6.3 billion yuan from 2021, while the snack market grew by 1.4 billion yuan to reach 35.9 billion yuan [5] Industry Maturity - The Chinese pet industry is on the brink of maturity, with potential for increased per pet spending, which was only 38 USD in 2022 compared to 256 USD in Japan [8] - As pet ownership penetration increases and consumer spending upgrades, there is significant room for growth in both pet ownership and per pet expenditure [8] Competitive Landscape - Initially, foreign brands dominated the pet food market in China, but domestic brands are gaining traction, with local companies now holding 55% of the top ten market share in 2022 [10] - Notably, Guobao Pet surpassed Nestlé to become the second-largest player in the industry with a market share of 4.8% [10] Company Performance - Guobao Pet and Zhongchong Co. achieved revenues of 3.398 billion yuan and 3.248 billion yuan respectively in 2022, with their snack revenue accounting for 57.5% and 63.6% of total revenue [12]