刷新行业标准！空刻安格斯厚牛意面全新升级，引领行业高品质变革

Core Insights - The company is transitioning the instant food industry from a "convenience-first" approach to a "quality and convenience" model, responding to the growing consumer demand for high-quality products [1] - The upgraded Angus Black Pepper Thick Beef Pasta features a revolutionary approach to core ingredients, aiming to fill the gap in high-end Western instant food and reshape consumer perceptions of quality [1][9] Group 1: Product Innovation - The Angus Thick Beef Pasta upgrade emphasizes the pursuit of high-end meat ingredients, with a beef content increased to 29% and a unique 2.5cm thick cut that locks in juices and enhances flavor [3] - The combination of mushrooms and black pepper in the product also adds more layers of flavor, showcasing the company's commitment to quality ingredients [3] Group 2: Supply Chain and Sourcing - The company is a pioneer in ingredient traceability within the light-cooking pasta sector, focusing on sourcing high-quality ingredients globally, including selecting premium Angus beef from specific regions [5] - The sourcing strategy includes utilizing the North Latitude 47° region, known for its ideal conditions for raising Angus cattle, ensuring a high-quality product through a scientifically managed feeding process [5] Group 3: Brand Philosophy and Consumer Engagement - The company promotes a philosophy of "slow nurturing for quality," resonating with consumers who value high-quality living, as exemplified by the endorsement from prominent figures like Luo Zhenyu [7] - The brand aims to provide a premium dining experience that can be prepared in just 15 minutes, emphasizing the balance between quality and convenience [7] Group 4: Industry Leadership and Responsibility - The Angus Thick Beef Pasta upgrade reflects the company's commitment to leading the industry towards higher standards, encouraging other brands to enter the high-quality competition space [9] - The company aims to enhance the value of local premium ingredients and promote the integration of quality Chinese ingredients into everyday meals, thereby driving the overall advancement of the Western fast food sector [9]