Zhong Guo Jing Ying Bao·2025-09-25 05:02Core Viewpoint - Meituan's Qingshan Plan, initiated in August 2017, aims to promote green development and environmental protection, evolving from a focus on plastic pollution to broader sustainability issues over eight years [1][4]. Group 1: Plastic Pollution Management - The Qingshan Plan has established a governance model that emphasizes reduction, substitution, and recycling, particularly targeting takeaway food containers, which are challenging to recycle [4]. - In 2023, the recycling volume of polypropylene (PP) takeaway containers in China reached 400,000 tons, with a recycling rate of 29.6%, nearing the national average for plastic recycling [4]. Group 2: Sustainable Consumption Initiatives - Meituan has integrated sustainable concepts into its products and services, with 52,000 users opting for the "no utensils" feature and 15,000 merchants adopting the "support self-bring cup" label [4][5]. - The company encourages merchants to offer smaller portion sizes and has developed a "carbon account" feature to promote sustainable consumption [5]. Group 3: Technological Innovation - The establishment of the Qingshan Technology Fund in 2021 supports environmental innovation projects, with 12 projects currently funded [4][5]. - Collaborations with institutions like Donghua University have led to the successful market introduction of sportswear made from recycled polypropylene materials [5]. Group 4: Future Goals - Meituan has set new targets for 2030, aiming for a 50% usage rate of green packaging among merchants and a 40% recycling rate for takeaway containers and beverage cups in key areas [5]. - The plan includes engaging 4 million merchants and 700 million consumers in sustainable practices, continuing to align business models with sustainable consumption [5].