Core Viewpoint - Mercedes-Benz (China) Investment Co., Ltd. has signed an upgraded strategic cooperation memorandum with ByteDance, marking a significant step in their collaboration to drive AI technology in the automotive industry, with the new electric CLA model featuring ByteDance's Doubao large model set to launch this fall [1][3]. Group 1: Strategic Cooperation - The collaboration between Mercedes-Benz and ByteDance has evolved over three years, transitioning from initial partnerships to a comprehensive cooperation covering the entire business chain [3][6]. - The partnership aims to address the high demand for intelligent features in the Chinese market, with 90% of consumers willing to pay extra for advanced driving services [3][4]. Group 2: Technological Integration - The cooperation focuses on creating a demand response system that transforms intelligent technology from a concept into a tangible user experience, particularly in the smart cockpit domain [4][6]. - Mercedes-Benz will leverage ByteDance's AI capabilities to enhance its smart cockpit, integrating entertainment, navigation, and lifestyle services for a more personalized experience [4][6]. Group 3: Product Launch and Features - The new electric CLA model will utilize the Doubao large model to enhance the virtual assistant's responsiveness and emotional understanding, featuring a range of advanced safety measures and a long-range battery [7][12]. - The CLA model is designed to achieve a range of 866 kilometers and a low energy consumption of 10.9 kWh per 100 kilometers, setting a benchmark for luxury electric vehicles [7]. Group 4: Localization Strategy - The partnership signifies a redefinition of the "value of the Chinese market" for Mercedes-Benz, integrating local technology into its global standards while maintaining safety and quality [9][11]. - Mercedes-Benz has established a comprehensive R&D network in China, enhancing its ability to respond quickly to local consumer needs and accelerating its digital development [11][12]. Group 5: Marketing and Customer Operations - The collaboration extends to digital marketing and customer operations, utilizing ByteDance's capabilities to enhance user insights and create a unified digital marketing matrix [14]. - Mercedes-Benz aims to improve customer experience through precise communication and service delivery, leveraging ByteDance's cloud communication technology [14].
佟欧福：以“奔驰标准”为根基，用“中国速度”开启新时代