Celsius (CELH) Extends Losses as Funds Flock to AI

Core Insights - Celsius Holdings, Inc. (NASDAQ:CELH) has experienced a decline in stock price, dropping 6.19% to close at $51.34, as investors shift their focus to artificial intelligence stocks [1] - Despite the recent losses, Celsius Holdings maintains a "strong buy" recommendation from Zacks Research, which anticipates significant earnings growth in 2025 and 2026 [2] - The company's flavor innovation strategy has led to increased consumer engagement, securing the top position among ready-to-drink energy brands on Amazon during Prime Day with an 18.4% market share [3] Group 1 - Celsius Holdings' stock has seen a three-day decline, attributed to a lack of new catalysts and a shift in investor interest towards AI stocks [1] - Zacks Research projects year-on-year earnings growth of 54.3% in 2025 and 28.6% in 2026 for Celsius Holdings, indicating positive future performance [2] - The company's flavor innovation is enhancing brand loyalty, encouraging repeat purchases rather than one-time trials [4] Group 2 - The recent performance data indicates that Celsius's variety packs and fresh flavors are driving repeat activity and strong consumer demand [3] - Retailers are responding positively by reordering top-selling products and promoting them during key sales periods, reflecting strong market traction [3] - The overall sentiment suggests that while Celsius has potential, some investors may find greater promise in AI stocks for higher returns [5]