Group 1 - The core idea of the articles is that Zhejiang Commercial Bank is innovating its anti-fraud education methods by utilizing immersive and mobile formats to effectively reach a wider audience and enhance public awareness of fraud schemes [2][4][6] - Zhejiang Commercial Bank launched the "Zhejiang Bank Consumer Protection Anti-Fraud Laboratory" which features three virtual high-fraud areas: campus, county, and community, using engaging experiments and situational performances to dissect common fraud tactics [2][6] - The live broadcast attracted significant attention, with 151,000 total views, a peak of 25,000 concurrent viewers, and 559,000 likes, demonstrating the effectiveness of the interactive approach in making anti-fraud knowledge more accessible [2] Group 2 - In addition to online initiatives, Zhejiang Commercial Bank is also conducting real-world financial knowledge events, such as a pop-up activity at Hangzhou Xiaoshan International Airport, to engage travelers and disseminate financial safety information [4][6] - The bank's activities span multiple cities including Beijing, Zhengzhou, Xi'an, and Chengdu, employing a variety of formats like online live streams, offline events, and short video competitions to create a comprehensive communication matrix [6] - The approach combines professional insights into fraud with practical experiences to strengthen public understanding and build a robust risk defense, showcasing the bank's commitment to proactive consumer protection [6]
真场景、真实验、真经历,浙商银行反诈宣传走进直播间、机舱内