从1.0版到3.0版，数智革新！“AI+国潮”打造现象级潮玩IP 传统文化走向新高度

Core Insights - The潮玩 industry in Dongguan, particularly in Shipaizhen, has rapidly developed, becoming a major production base in China, with 85% of潮玩 products originating from this area [1][12][19] - Shipaizhen has successfully integrated traditional culture with modern design, promoting the "Guochao" (national trend) culture to new heights [1][3] Industry Overview - The潮玩 industry in Shipaizhen has evolved from traditional toy manufacturing to a full industrial chain encompassing design, production, research, and sales [12][19] - The introduction of digital and intelligent equipment has transformed the潮玩 manufacturing sector from labor-intensive to technology-intensive [26][28] Product Innovation -潮玩 companies in Shipaizhen draw inspiration from traditional culture, creating innovative products such as plush toys and keychains that educate young people about cultural heritage [3][9] - The first product featuring Chinese elements, the "Mei Hou Wang" (Monkey King), gained significant market attention, showcasing the potential of integrating cultural themes into潮玩 [9] Market Demand and Trends - There is a growing demand among young consumers for潮玩 that provide emotional value and align with current trends, prompting companies to establish dedicated design teams [16][19] - The local潮玩 industry has seen a surge in orders, particularly during significant events like the release of popular films, indicating a robust market for IP derivative products [19][21] Technological Advancements - Companies in Shipaizhen are implementing advanced digital equipment to enhance production precision, reducing error margins in processes such as spray painting [28][31] - The establishment of a潮玩 AI design center aims to streamline the prototyping and production process, significantly improving efficiency [24][26] Intellectual Property Protection - To safeguard自主IP (independent intellectual property), local authorities have set up a潮玩 service station to provide international trade technical support and establish performance standards [23][26]