玛氏首次亮相冰博会，多款冰淇淋新品齐登场

Core Viewpoint - Mars is leveraging its well-known brands to enter and expand in the Chinese ice cream market, showcasing innovative products at the 27th China Ice Cream and Frozen Food Industry Expo [1][2]. Group 1: Product Innovation - Mars is debuting several new ice cream products, including the Dove® x Doublemint® collaboration and the Crispy® x Dada® bubble gum chocolate ice cream, which cater to family interactions and consumer preferences [2][3]. - The Dove® dark chocolate ice cream utilizes 100% selected Dove® dark chocolate, which is believed to have potential health benefits, aligning with the growing demand for healthier food options [4]. - The M&M'S® ice cream and other popular products are also featured, providing diverse choices to meet various consumer tastes and consumption scenarios [7]. Group 2: Market Strategy - Since entering the Chinese ice cream market in 2020, Mars has established a strong local presence, with products developed and produced entirely in China [8][9]. - The completion of the Yonghe ice cream factory in Guangzhou at the end of 2022 marks Mars' third global ice cream factory, enhancing its ability to respond quickly to local market demands through a flexible supply chain [8][9]. - Mars aims to continue offering diverse and high-quality snacks while promoting long-term growth in China [9]. Group 3: Company Overview - Mars is a century-old family-owned business with an annual net sales exceeding $50 billion, featuring a wide range of beloved brands including Dove®, M&M'S®, and Snickers® [10]. - The company has been operating in China for 36 years, with seven factories, four innovation centers, and a global food safety center, focusing on creating a better world for consumers, pets, and the planet [10].