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研报掘金丨华安证券:科沃斯2024-25H1已迎经营拐点,三大逻辑共同推升历史新高潜力
Ge Long Hui·2025-09-25 07:11

Core Viewpoint - The report from Huazhong Securities indicates that Ecovacs' performance has bottomed out in 2023, with a turning point in operations expected in the first half of 2024-2025, as the industry enters a new penetration cycle characterized by "active water washing" [1] Company Analysis - Ecovacs has a significant first-mover advantage, complemented by a comprehensive focus on strategy and rapid iteration, which provides three comparative advantages [1] - The company's online retail market share for rolling vacuum cleaners reached 73% in the first half of 2025, showing a continued increase in Q3 [1] - The third growth curve of the company has transitioned from early losses to profitability, with platformization enhancing both growth potential and certainty [1] - Preliminary estimates suggest that the third growth curve, which includes consumer-grade robots like lawn mowers and window cleaners, could generate over 5 billion yuan in profit and a market size exceeding 50 billion yuan in the long term [1] Industry Insights - The company has successfully incubated over 100 technology firms in the robotics industry over a decade, starting from 2016, which positions it well for future growth [1] - Potential outcomes include the listing of new projects beyond the existing ones and increased collaboration opportunities through investment empowerment, cost reduction in research and production, and industrial cooperation [1] - The company is projected to achieve profits of 2.5 billion yuan from floor and window cleaning machines and an additional 500 million yuan from the third growth curve by 2027, with the robotics industry chain providing further optionality for growth [1]