胖东来回应“月饼礼盒设计费一千万”

Core Viewpoint - The company "胖东来" has denied rumors regarding a design fee of 10 million for its mooncake gift boxes, clarifying the actual costs involved in the design process [2] Group 1: Design Costs - The design team from Hong Kong, led by 陈幼坚, has been invited to create an overall packaging design for the company, which includes various visual systems for baked goods and mooncake packaging [2] - The design fee for the 9 mooncake gift box designs for the Mid-Autumn Festival in 2025 is 3.72 million yuan, while the design fee for 21 types of loose mooncake packaging is 420,000 yuan [2]