SUNING.COM(SZ:002024) Sou Hu Cai Jing·2025-09-25 07:22Core Viewpoint - The upcoming National Day and Mid-Autumn Festival holiday is seen as an optimal time for consumers in Shandong to purchase home appliances, with significant discounts available through various subsidy programs [2][3]. Group 1: Subsidy Programs - Shandong Suning.com will launch the "National Day Crazy Subsidy Season" on September 26, offering consumers up to 50% discounts through a combination of national, manufacturer, retailer, and bank subsidies [2][3]. - The "Five Advances" initiative, aimed at promoting the replacement of old appliances, has been implemented by the Shandong Provincial Department of Commerce, enhancing consumer engagement through community outreach [2][3]. Group 2: Market Impact - As of July 31, over 9.216 million consumers in Shandong participated in the appliance replacement program, generating a market growth of 39.83 billion yuan, with consumers receiving 6.86 billion yuan in government subsidies [3]. - The integration of government, enterprise, and community resources through the "Five Advances" initiative has effectively tapped into the potential of home appliance consumption, leading to increased customer engagement and higher average transaction values [3]. Group 3: Company Strategy - Suning.com is expanding its strategic presence in Shandong, moving from core cities to regional economic centers, and aims to provide comprehensive home appliance solutions by leveraging both online and offline channels [3][4]. - The company is actively responding to national consumption promotion policies, ensuring that the benefits reach consumers while collaborating with major brands to enhance product offerings and services [4].