Core Insights - FlareFlow, the international micro-drama platform of Zhongwen Online Group, achieved significant growth, reaching a historical single-day revenue high within just five months of launch and topping both iOS and Android entertainment app free charts in the US [2] - The platform's success is attributed to its low-consumption growth model, which involves lower advertising spending compared to leading competitors, while focusing on high-quality localized content and efficient user engagement [2] Group 1: Operational Strategy - FlareFlow's unique operational strategy is driven by "emotional resonance + social insight" as its content core, ensuring a blend of global perspective and local cultural depth, which enhances viewer engagement [2] - The platform has launched over 2,400 works, including popular self-produced dramas like "Raising His Mistress's Child," and is in a positive cycle of producing quality content [3] Group 2: Technological Support and Infrastructure - The efficiency improvement is supported by Zhongwen Online's self-developed "Chinese Xiaoyao" model, optimizing script creation and ensuring content quality and stable supply [3] - FlareFlow has established a global collaboration network with content creation bases in multiple locations, partnerships with over 20 international teams, and production bases in both China and the US, laying the groundwork for its goal of becoming an "international micro-drama ecological enterprise" [3] Group 3: Future Plans - The platform is advancing its multilingual rollout to reach a broader audience and aims to deepen user demand insights while expanding its premium content offerings [3]
中文在线出海战略再结硕果 FlareFlow以低消耗投放策略冲上美国应用榜首