Unilever(UK)(US:UL) Xin Jing Bao·2025-09-25 07:43Core Insights - Universal Music Group China announced the appointment of renowned music producer Zhang Yadong as the Chief Music Consultant, aiming to innovate content in the Chinese music industry and shift from a "talent show" model to a "producer-led" long-term incubation approach [1][1][1] Group 1: Company Strategy - Zhang Yadong's joining is expected to leverage Universal Music's global creative network and distribution channels to provide a platform for young Chinese artists to connect with the global market [1][1] - Universal Music Greater China CEO Xu Yi emphasized that Zhang's expertise will accelerate the company's efforts in nurturing and discovering new generation musicians in China [1][1][1] Group 2: Industry Impact - The collaboration aims to break the "assembly line" approach to talent development in the Chinese music scene, focusing on a more sustainable and artistic method of artist cultivation [1][1] - Zhang Yadong expressed a commitment to providing more opportunities for talented young musicians through Universal Music's international platform, highlighting the importance of a strong professional support system in music production and artist development [1][1][1]