Core Viewpoint - The event highlights Great Wall Motors' commitment to cultural heritage and its responsibility as a contemporary Chinese automotive brand, drawing inspiration from the spirit of Dunhuang culture [1][3][4]. Group 1: Cultural Significance - The event is part of Great Wall Motors' "Tribute to Dunhuang Culture" journey, exploring the spirit of exploration, confidence, perseverance, inheritance, and symbiosis represented by Dunhuang [3]. - The dialogue included discussions on historical sites like the Yumen Pass and the Mogao Caves, emphasizing the cultural and historical significance of these locations [3]. Group 2: Corporate Philosophy - Chairman Wei Jianjun emphasized the importance of "long-termism" in corporate governance, comparing the longevity of the Great Wall and Mogao Caves to the relatively short history of Great Wall Motors [4]. - The company aims to maintain integrity and high standards as it transitions from being a major automotive player to a strong automotive nation [4]. Group 3: Technological Development - Great Wall Motors is focused on achieving self-sufficiency in core components such as engines, transmissions, and batteries, reflecting a commitment to technological advancement [3]. - The company has established a global R&D framework across "seven countries and ten regions" to enhance its technological capabilities [3]. Group 4: Product Design and Innovation - The design of the Tank 500 model incorporates cultural elements, with the "Dunhuang Green" color inspired by the art of Mogao Cave 217, showcasing a blend of traditional aesthetics and modern industry [3]. - Great Wall Motors pays tribute to those dedicated to cultural preservation and environmental protection, aligning its corporate values with cultural stewardship [3]. Group 5: Global Strategy - The company practices a "symbiosis" philosophy in its global operations, exemplified by its factory in Brazil, which focuses on local employment and industry localization [4]. - Great Wall Motors aims to enhance the image of Chinese manufacturing on the global stage, ensuring that its products meet the highest standards [4].
溯源文化根脉 铸就品牌魂 长城汽车敦煌之旅深化“万里精神”