Morgan Stanley Will Enable Bitcoin, Ethereum and Solana Trading via E*Trade

Core Insights - Morgan Stanley is partnering with Zerohash to allow E*Trade customers to trade Bitcoin, Ethereum, and Solana, with services expected to launch in the first half of 2026 [1][2] - The bank is considering expanding its offerings to include other digital assets and wallet services [2] - Morgan Stanley's head of wealth management emphasized the importance of integrating digital assets with traditional assets in a familiar ecosystem for clients [3] Company Developments - Morgan Stanley has previously allowed financial advisors to promote Bitcoin ETFs and provided wealthy clients access to Bitcoin investment funds [4] - The partnership with Zerohash highlights the significance of infrastructure in digital finance, aiming to mainstream digital asset technology [5] - Zerohash's CEO noted that this collaboration is a major advancement for institutions and their clients globally [5] Industry Trends - Financial institutions are increasingly focused on providing access to the crypto asset class and innovating with blockchain technology [6][7] - Many large banks are reportedly dedicating over 50% of their time to on-chain innovation [7]

Morgan Stanley Will Enable Bitcoin, Ethereum and Solana Trading via E*Trade - Reportify