卖得越多亏得越多？外卖要有“新国标”了，将遏制“裹挟式”竞争、过度“价格战”

Core Viewpoint - The draft of the "Basic Requirements for Delivery Platform Service Management" aims to regulate service management, enhance service quality, reduce merchant operational burdens, and guide orderly competition among platforms [1][12]. Summary by Relevant Sections Platform Fees and Charges - The draft specifies that delivery platforms must limit the charging items to merchants and cannot arbitrarily introduce new fees, enhancing transparency in fee disclosure [1][5]. - Platforms are required to set reasonable technical service fees, delivery service fees, and promotional service fees, with a focus on reducing basic commissions, especially for small and micro merchants [3][12]. Price Promotion Behavior - The draft aims to regulate price promotion behaviors to curb coercive competition and excessive price wars, prohibiting platforms from forcing merchants to share promotional costs [5][12]. Food Safety and Service Quality - The draft addresses issues like "ghost restaurants" and "order overload," proposing systematic requirements for merchant entry and information verification to ensure food safety [6][8]. - It introduces a "order control prompt" mechanism to manage the risk of "order overload," ensuring a better consumer experience [8][10]. Delivery Personnel Rights - The draft focuses on the rights of delivery personnel, including fair compensation, working hours, and social security, establishing a mechanism for fair pay that matches workload [11][12]. - It mandates platforms to limit delivery personnel's working hours and provide fatigue alerts for those working over four consecutive hours [11]. Market Regulation and Competition - The introduction of the new standards marks a significant upgrade in the regulation of the delivery industry, promoting a balanced ecosystem among platforms, merchants, delivery personnel, and consumers [12]. - The delivery market in China has grown to approximately 1.2 trillion yuan, with 545 million online food delivery users, highlighting the importance of regulation and sustainable development in this sector [12].