房子太冷了，卖房又出了新套路！

Core Viewpoint - The article highlights the aggressive tactics employed by real estate agents in a declining market to expedite transactions and increase commission income, which may distort market pricing and create a negative feedback loop in the housing market [5][10][12]. Group 1: Tactics Employed by Real Estate Agents - Agents are using "actors" to create artificial demand and manipulate negotiations, leading to significant price reductions for sellers [4][10]. - The "one price" model introduced by Beijing Lianjia encourages sellers to lower their prices below recent transaction levels, sometimes by over 10% [6][7]. - These strategies are referred to as "price smashing," aiming for quick sales rather than fair market value [7][8]. Group 2: Market Impact - The aggressive pricing tactics are undermining the overall market price structure, leading to a collective wait-and-see approach from buyers [10][11]. - This creates a "death spiral" where decreasing prices lead to further market cooling, necessitating even lower prices to attract buyers [12]. - The actions of agents are accelerating market downturns while their platforms report strong financial performance, indicating a reliance on transaction volume rather than high commission per sale [13][15]. Group 3: Seller Strategies - Sellers are advised to remain informed about true market prices and avoid panic selling due to agent-induced anxiety [16]. - Transparency in information is emphasized, suggesting that sellers should seek multiple sources for market data to counteract the tactics of agents [16].