从敏捷创新到渠道共振，解析比比赞在行业红海中的系统化破局路径

Core Insights - The article emphasizes the importance of two core capabilities in the leisure snack industry: precise demand insight and effective consumer reach through channel penetration [1] Group 1: Product Innovation and Development - The company, 比比赞, focuses on agile research and development to drive product innovation, launching new products every 3 to 5 days based on consumer preferences and market trends [3] - The product expansion strategy is based on a "hit product" logic, starting from classic items like shredded bread and egg yolk pastries to create a diverse product matrix covering various snack categories [3][4] - Collaborations with well-known IPs, such as 小黄人 and 功夫熊猫, enhance brand appeal while integrating health concepts into products, exemplified by the award-winning 小黄人联名苏打饼干 [4] Group 2: Channel Strategy and Market Penetration - 比比赞 employs a dual strategy of "online deepening + offline expansion" to build a comprehensive channel network that captures diverse consumer scenarios [6] - The online strategy includes operating on major e-commerce platforms and engaging in content-driven channels like Douyin and Kuaishou, effectively driving sales through direct consumer interaction [6] - The offline expansion includes partnerships with major supermarkets and convenience store chains, enhancing brand penetration and consumer reach across multiple cities [6][8]