3 6 Ke·2025-09-25 10:19Core Insights - The world's longest mountain cable car, located in Hunan's Xuefeng Mountain, will begin trial operations, highlighting the growing trend of "internet-famous cable cars" that attract tourists and generate significant revenue for scenic spots [1][3]. Industry Overview - The cable car industry has seen a surge in popularity, with many scenic areas experiencing long wait times during peak seasons. For instance, the Songhua River sightseeing cable car in Heilongjiang is expected to receive 400,000 visitors during the 2024-2025 winter season, a 20% increase year-on-year [3]. - The cable car experience has evolved from a mere transportation tool to a key attraction that enhances the overall visitor experience, with a focus on immersive and culturally resonant experiences [5][7]. Financial Performance - Cable cars are a major revenue source for scenic areas, with several listed companies in China's A-share market relying heavily on cable car operations. For example, Emei Mountain A reported a cable car revenue of 185 million yuan, accounting for 40.48% of its total revenue [8]. - The average gross profit margin for cable car operations among comparable companies is approximately 79.29%, significantly higher than other segments like ticket sales and hotel services [9]. Market Trends - There is a noticeable shift in consumer preferences towards unique and immersive experiences, with cable cars increasingly seen as integral to the cultural and emotional connection to the landscape [5][11]. - Companies are developing diverse value ecosystems around cable cars, integrating them with themed events and cultural products to enhance visitor engagement and increase repeat business [11].