iQIYI(US:IQ) 智通财经网·2025-09-25 11:26Core Insights - The article discusses how brands can achieve effective marketing breakthroughs in a fragmented media landscape and the rise of emotional consumption, emphasizing the role of AI technology in reshaping marketing decision-making [1] Group 1: Marketing Strategy - iQIYI launched a new "IP + Hard Advertising" strategy to help brands achieve "consensus, empathy, and resonance" in their marketing efforts [1] - The strategy aims to leverage iQIYI's content advantages in popular dramas, variety shows, and sports events to address the challenges of fragmented media consumption [3] - The focus is on integrating hard advertising into the IP ecosystem to maximize user engagement and brand recognition during specific timeframes [3] Group 2: Emotional Consumption - The emotional consumption market in China is expected to reach a scale of 2 trillion yuan, highlighting the importance of emotional value in consumer behavior [5] - iQIYI's content ecosystem captures and meets user emotional needs, providing a core link for brands to connect with the public's sentiments [5] Group 3: Data-Driven Marketing - The use of AI in marketing decision-making is becoming a future trend, with data resonance identified as a key engine for long-term brand management [8] - iQIYI employs a smart marketing strategy matrix that integrates various data sources to provide a comprehensive solution for brands, covering insights, content delivery, and performance attribution [8] - The combination of media data and industry data enhances the precision of target audience reach while ensuring data security through advanced technologies [10] Group 4: Collaborative Growth - iQIYI aims to continuously upgrade its "IP + Hard Advertising" marketing approach, empowering marketing growth through high-quality IPs and collaborating with brands to thrive in the AI marketing era [12]