伊利欣活×记忆咖啡馆：用“欣”守护阿尔茨海默病群体

Core Insights - The "Use 'Xin' to Guard Plan" was launched by Yili Xinhuo in collaboration with the Yangjing Community Cultural Activity Center to support Alzheimer's patients, addressing the stigma and misunderstanding faced by nearly 17 million patients in China, which accounts for about 30% of the global cases [1] Group 1: Initiative Overview - The initiative aims to provide warmth through documentary imagery, nutritional support, and interactive scenarios to create understanding bridges for cognitive impairment groups [1] - A documentary short film was created to showcase the daily lives of Alzheimer's patients at the "Memory Café," highlighting their engagement in coffee-making and social interactions, which helps in cognitive exercise and boosts their confidence [2] Group 2: Nutritional Support - Yili Xinhuo supplies high-quality fresh milk, cream, and specialized nutritional milk powder to the "Memory Café," ensuring that the nutritional needs of the participants are met, thus enhancing their well-being during activities [4] - The nutritional offerings are framed as "energy supplies," contributing to the participants' joy in their tasks while alleviating health concerns [4] Group 3: Community Engagement - The "Memory Café" has introduced thoughtful designs to foster understanding of cognitive impairment, such as simplified menus and interactive boards for self-assessment, creating an immersive experience for the community [4] - The café has become a hub for cognitive rehabilitation, offering various activities like handicrafts and paper-cutting, which intertwine with the initiative's goals [4] Group 4: Social Awareness - To amplify the stories of the participants, Yili Xinhuo invited actor Chen Long to serve as a guest manager at the café, documenting the experience to reach a wider audience [6] - The initiative has garnered media attention, extending the conversation from the specific group to broader issues related to aging and health in China [6] Group 5: Commitment to Health and Care - For Yili Xinhuo, the initiative represents a commitment to not only discuss nutrition but also to engage deeply with communities in need, aligning with their focus on health and human care [7] - The collaboration with the community café connects professional nutrition with humanitarian care, reinforcing the brand's dedication to supporting Alzheimer's patients [7]