YILI(SH:600887) Zhong Jin Zai Xian·2025-09-25 11:47Core Insights - The launch of the "Non-legacy Jing Embroidery Heartfelt Gift Box" by Yili Xinhui aims to combine traditional Chinese medicine culture with Jing embroidery craftsmanship, creating a gift that embodies both health and cultural value for the Mid-Autumn Festival and National Day [1][3] Group 1: Product and Cultural Integration - The unique value of the "Non-legacy Jing Embroidery Heartfelt Gift Box" lies in the deep exploration and innovative integration of two intangible cultural heritages, providing a gift that has both a "health core" and "cultural depth" [3] - The gift box features a design inspired by the imperial court's use of Lingzhi patterns, crafted by national-level intangible cultural heritage inheritor Liang Shuping, reflecting the elegance of Eastern aesthetics and embedding the meaning of "auspicious health" into the product [7] Group 2: Health and Nutritional Focus - Yili Xinhui collaborates with Tongrentang to develop a nutritional plan tailored for adults, leveraging the ancient wisdom of Tongrentang's traditional Chinese medicine while incorporating modern dairy technology [5] - The selection of high-quality ingredients such as Ganoderma, Pueraria, and Yuzhu, along with precise formula adaptation, results in a unique Chinese dietary solution that supports family health [5] Group 3: Emotional and Cultural Significance - The essence of gift-giving during the dual festivals transcends mere material exchange, aiming to convey genuine feelings, with the gift box catering to the health needs of elders and offering a unique quality that avoids gift homogenization [9] - The theme "Xinhui has a way, heartfelt gifts" elevates the gift beyond a physical item, serving as a bridge between tradition and warmth, enhancing the emotional connection during family gatherings and visits [9] Group 4: Future Directions - Yili Xinhui plans to continue focusing on "craftsmanship" as a core value, delving deeper into the "nutrition + culture" sector to bring more quality and meaningful products into consumers' lives, embodying the brand's pursuit of "more than just a good gift" [11]