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中国治沙奇迹迎来车企新力量,长安福特远征沙漠勇担社会责任
Zhong Guo Qi Che Bao Wang·2025-09-25 12:51

Core Viewpoint - The article highlights the collaboration between Changan Ford and the national ecological project in the Taklamakan Desert, marking a significant step for the automotive industry in participating in large-scale ecological initiatives [1][2][15]. Group 1: Ecological Initiative - The Taklamakan Desert Locking Project is a monumental ecological achievement, spanning 3,046 kilometers and taking 46 years to complete, which has effectively managed 3.31 billion mu of desertified land [3]. - This project has increased the area of artificial oases in Xinjiang by approximately 54%, showcasing China's effective strategies against desertification [3]. - China's success in combating desertification has been recognized globally, with the United Nations awarding the country the "Outstanding Contribution Award for Desertification Prevention and Control" three times [3]. Group 2: Corporate Responsibility and Community Engagement - Changan Ford has initiated a unique model by involving car owners, referred to as "Futian Chang," in the ecological restoration efforts, transforming them from mere users to active participants in the desert greening process [11][13]. - The "Futian Chang" platform has expanded its community service efforts, with over 68,000 members participating in more than 130 actions, reflecting a commitment to social value creation [13]. - This initiative aligns with China's broader ecological civilization goals, demonstrating how companies can play a pivotal role in environmental protection and community engagement [15]. Group 3: Product Performance in Extreme Conditions - The Explorer vehicle, part of Ford's all-terrain product line, has proven its capabilities in extreme conditions during the ecological mission, showcasing its performance on challenging terrains [8][10]. - The vehicle's design features, such as a spacious cabin and intelligent four-wheel drive system, have provided safety and comfort for participants during their journey through the desert [8][10]. Group 4: Future Implications - The collaboration between Changan Ford and ecological initiatives sets a precedent for other companies to engage in environmental protection, emphasizing the need for collective societal efforts in building ecological safety [15]. - This model of corporate and community collaboration could inspire similar partnerships across various sectors, contributing to a more sustainable future [15].