BRUNT Workwear Taps Columbia and Nike Leader Scott Roberts as Chief Merchandising Officer

Core Insights - BRUNT Workwear has appointed Scott Roberts as Chief Merchandising Officer to enhance its growth trajectory in the workwear industry [1][2] - The company, launched in 2020, aims to serve the 35 million U.S. trade workers and is experiencing significant demand as skilled trades are projected to grow by up to 50% by 2034 [2] - Roberts brings over 25 years of experience from leading brands like Nike and Columbia Sportswear, focusing on innovation and customer-centric product development [3][4] Company Overview - BRUNT Workwear is redefining the workwear industry by collaborating with trade workers to create high-performance, durable, and comfortable boots and apparel [5] - Each product is named after a real worker, emphasizing the brand's commitment to addressing the needs of its customers [5] - The product lineup includes waterproof, safety toe, and breathable boots, along with a variety of apparel and accessories designed for performance on the job [5] Strategic Partnerships - Recent partnerships with the New England Patriots, Gillette Stadium Field Crew, and Boston Bruins player Charlie McAvoy have strengthened BRUNT's ties to blue-collar communities [4]