隆福寺再掀“国潮”热，全国百余家老字号进京推广

Core Points - The event themed "Classic National Goods, Trendy Products Renewed" showcases over 100 time-honored brands and specialty products from 19 provinces and regions in China, running from September 25 to September 28 [1][3] - The exhibition area exceeds 3,000 square meters, featuring innovations in food and beverages, traditional Chinese medicine, and arts and crafts, allowing visitors to experience regional specialties [3] - The event includes a special "Old Brand Dopamine Zone" themed around the 24 solar terms, highlighting the fusion of traditional craftsmanship with modern life [3][4] Industry Insights - Nearly 80% of the participating companies are time-honored brands, including 29 national and 40 local brands, indicating a vibrant innovation and development within the old brand sector [3] - The event is part of Beijing's efforts to establish itself as an international consumption center, utilizing a dual approach of "exhibition + market" to modernize the image of old brands [4] - The East District's Business Bureau reports significant enhancement in brand value since the implementation of a three-year action plan for time-honored brands in 2023, through platform building and environmental optimization [3]