“爱折腾”的张朝阳，不一样的网红企业家之路

Core Viewpoint - The article emphasizes the significance of Zhang Chaoyang as a representative of Sohu's brand image, showcasing his commitment to "long-termism" and the company's focus on sustainable growth through various challenges and activities [1][11]. Group 1: Zhang Chaoyang's Challenges and Achievements - Zhang Chaoyang completed a 8.69-kilometer swim across the Nan'ao Island-Paofeng Bay in 5 hours and 18 minutes, highlighting his dedication and the value of setting meaningful goals [3][4]. - This swim served as a promotional event for the upcoming 2025 Sohu Video Broadcaster Conference and the 15th National Games, demonstrating how personal challenges can align with business objectives [4][10]. - Zhang's previous swimming challenge in 2022 was shorter at 4.15 kilometers and took 2 hours and 36 minutes, indicating his progression in endurance and training [5]. Group 2: Training and Methodology - Zhang employs a scientific approach to training, alternating between running and swimming to enhance cardiovascular fitness and water endurance [6]. - He adapts his techniques based on physical principles, such as swimming without a wetsuit to reduce drag and adjusting his swimming angle to counteract ocean currents [6][9]. - His experiences in various sports, including marathons and mountain climbing, contribute to his innovative methods in promoting Sohu's business [7][11]. Group 3: Business Implications - Zhang's athletic endeavors are strategically linked to Sohu's marketing efforts, such as promoting the Sohu News Marathon and enhancing the visibility of Sohu Video's live streaming capabilities [7][10]. - The upcoming Sohu Video Broadcaster Conference aims to gather diverse content creators, reflecting Sohu's commitment to community engagement and innovative content delivery [10]. - Sohu's focus on "long-termism" and steady innovation is evident in its approach to user engagement and capital market positioning, as demonstrated by the success of its "关注流" platform [10][11].