巨量引擎 “一老一少” 广告保障月余见效：服务近2000人，问题解决率超92%

Core Insights - The article highlights the accelerated implementation of consumer protection measures for vulnerable groups, specifically the elderly and minors, in response to national policies promoting age-friendly reforms and online protection for minors [1][7]. Group 1: Service Implementation - Since the launch of the advertising service protection upgrade project targeting users aged 50 and above and those under 18, the initiative has served 1,964 users, recovering economic losses amounting to several tens of thousands, with an overall problem resolution rate of 92.47% [1]. - The service includes dedicated customer support, with users able to reach a representative directly through a hotline or complaint portal, ensuring priority handling of their requests, with an average resolution time of 5 days and the fastest resolution in under 1.5 hours [2]. Group 2: Case Studies - A notable case involved an elderly user who was misled by an advertisement and paid 1,697 yuan for a service that yielded no returns. After contacting customer support, he successfully received a full refund, demonstrating the effectiveness of the service [4]. - Another case involved a minor who accidentally made a purchase through an advertisement. Customer support quickly intervened, guiding the parent to provide necessary proof and facilitating a full refund on the same day [5]. Group 3: Community Engagement - The company has expanded its protective measures by conducting offline community activities, such as teaching elderly individuals about AI tools and common advertising traps, thereby enhancing their fraud awareness and self-protection skills [6]. - Additionally, a microfilm focusing on fraud prevention was produced and screened at 92 universities in Beijing, targeting common scams faced by students, thereby building a protective awareness among the youth [6]. Group 4: Future Plans - The company plans to continue its "online + offline" model to enhance the service protection system for the elderly and minors, focusing on optimizing online service processes and conducting regular educational initiatives to reduce fraud risks [7].