XIAOMI(HK:01810) Xin Lang Ke Ji·2025-09-25 13:34Core Viewpoint - Xiaomi announced the return of the classic mobile game "Angry Birds" to the Chinese market during its product launch event, highlighting the long-standing relationship between the game and the company [2]. Group 1: Product Launch and Market Impact - The return of "Angry Birds" marks a significant moment as it is a well-known IP that has influenced mobile gaming since its launch by Rovio in 2009 [2]. - The game has achieved over 5 billion downloads by 2022, showcasing its popularity and potential for renewed engagement in the Chinese market [2]. Group 2: Historical Context and Brand Connection - Xiaomi's connection to "Angry Birds" dates back to 2011 when the company's founder, Lei Jun, wore "Angry Birds" themed shoes at a product launch [2]. - In 2012, the MIUI system introduced its first custom theme based on "Angry Birds," establishing a deep link between the IP and Xiaomi's ecosystem [2].