Zhong Guo Jing Ying Bao·2025-09-25 14:33Core Insights - Baidu has launched the "AI Companion Learning" feature based on large model technology, providing core capabilities such as AI precision practice, AI speaking practice, and essay correction, covering the entire K12 learning scenario [2][3] - The "AI Companion Learning" feature is designed to be accessible via common devices like smartphones and tablets through the Baidu App, aiming to disrupt the traditional hardware-centric learning machine market [2][4] - The free usage model is expected to enhance user engagement and retention on the Baidu App, targeting parents and students as core user groups [2][6] Market Context - The AI learning machine market is experiencing rapid growth, with projections indicating that the education hardware market will exceed 100 billion yuan by 2025 [2][5] - In 2024, the total sales volume of AI learning machines in China is expected to reach 5.923 million units, a year-on-year increase of 25.5%, with sales revenue projected at 19.06 billion yuan, up 37.6% from 2023 [5][6] - Baidu's strategy of offering "permanent free" services aims to disrupt the existing commercial logic of the industry, which typically relies on a "hardware + value-added services" model [5][6] Product Features - The "AI Companion Learning" feature covers all K12 grades, providing tutoring in subjects like mathematics, Chinese, and English, along with core learning modules such as photo Q&A, homework correction, and AI precision practice [3][4] - The service includes diverse teaching tools, from basic recognition to skill enhancement, and hides distracting information on the Baidu homepage when in learning mode [4][6] - Baidu's education team has developed a specialized model that integrates various large models and knowledge graphs to achieve intelligent, personalized, and precise learning processes [4][6] Competitive Landscape - Other companies, such as Epson, are also entering the education market with AI solutions, indicating a competitive environment [4][5] - Baidu's approach contrasts with traditional education hardware brands by eliminating hardware costs and leveraging existing smart devices for educational purposes [6][7] - The deep activation of user ecosystems through the Baidu App's extensive daily active user base is seen as a long-term value strategy, facilitating user conversion in educational contexts [7][8]