破局长短融合、AI颠覆，爱奇艺拿出超400部新片单

Core Insights - The article highlights the ongoing trends in the film and television industry, particularly the integration of long and short content and the disruptive impact of AI [1] - iQIYI's CEO, Gong Yu, emphasizes the company's mission to provide emotional value to users through both online and offline experiences [1] Content Strategy - iQIYI plans to increase investment in long-form video content while also focusing on the growing segment of micro-dramas, which has shown significant market share and growth [1] - The company has announced over 400 titles for its 2025-2026 "long + short" content lineup, including anticipated series and films [1][18] AI Integration - iQIYI is actively incorporating AI into its operations, with applications in production, monetization, and user experience enhancement [1] - The platform has launched AI-powered products such as the "Peach Bean" smart assistant and "Jump Watch" to improve user engagement [1] Genre Focus - iQIYI is concentrating on high-quality content across various genres, including drama, variety shows, and films, with a strategy to deepen its focus on key IPs and five major drama categories [18] - Upcoming titles include a mix of innovative plots and emotionally resonant narratives, aiming to provide immersive viewing experiences [18] Variety Show Development - The company is set to establish a comprehensive variety show matrix by 2026, focusing on four main categories and two auxiliary categories [31] - iQIYI will continue to leverage existing IPs while also developing new original content to invigorate the variety show market [31] Film Production - iQIYI's "three-stage rocket plan" for film production includes initiatives to create high-quality theatrical releases, encourage content innovation, and develop internet-based films [35] - Key projects in the pipeline include titles like "1840," "Very Prison," and "The Story of Chang'an" [35] Expansion into Other Entertainment Areas - The company is diversifying its content offerings in animation, children's programming, documentaries, and sports, aiming to build a robust content ecosystem [38] - Upcoming projects in these areas include various animated series, children's shows, and high-quality documentaries covering diverse topics [38] Offline Experience Development - iQIYI is also expanding its offline experience business, focusing on IP derivative products and the development of iQIYI theme parks [40] - The theme parks will feature interactive experiences and are planned for locations such as Yangzhou, Kaifeng, and Beijing, with the Yangzhou park expected to open by the end of the year [40]