Core Viewpoint - The company has signed a memorandum of understanding with Lighthouse Immersive Studios and Haotoon Co., Ltd. to operate and promote the "Disney Animation Immersive Experience" project in mainland China, pending final approval from The Walt Disney Company [1] Group 1: Partnership and Collaboration - The memorandum allows Lighthouse Immersive Studios to develop, produce, and showcase the "Disney Animation Immersive Experience" globally, and to authorize third parties to conduct related business [1] - The company, along with Haotoon Co., Ltd., will promote and operate the "Disney Immersive Experience Centers" in up to five cities in mainland China [1] Group 2: Strategic Importance - The board believes that partnering with a globally recognized brand like Disney demonstrates the company's market operational capabilities and brand promotion abilities in the metaverse business [1] - The company aims to expand its immersive experience offerings based on light and shadow technology, enhancing its brand value and influence in the metaverse sector [1]
比特元宇宙(08645.HK)与北京好通获得授权在中国运营"迪士尼沉浸式体验馆"