JPMorgan Targeting Affluent Clients: Will This Drive Fee Income?

Key Takeaways JPMorgan is deploying private client bankers in 53 affluent branches across four states.JPMorgan Private Client manages $1.16T in assets, with a long-term goal of $2T.Expansion strengthens cross-selling of investments, lending and advisory services.JPMorgan (JPM) is doubling down on affluent clients to strengthen its wealth management franchise. According to a Bloomberg report on MSN, the bank is deploying dedicated private client bankers across 53 branches in affluent areas of Florida, Texas, ...