山西汾酒遭第二大股东减持 华润系：仅部分清算退出 长期仍看好

Core Viewpoint - Shanxi Fenjiu (600809.SH) announced a share reduction plan by its major shareholder, Huachuang Xinrui (Hong Kong) Co., Ltd., intending to reduce up to 16.20 million shares through block trading due to fund expiration and normal liquidation [2][4]. Shareholder Reduction Details - Huachuang Xinrui currently holds 128 million shares, accounting for 10.50% of the total share capital, after acquiring shares in 2018 for 5.16 billion yuan [2]. - Previous reductions by Huachuang Xinrui occurred in September 2022 and February 2023, totaling 8.02 million shares, with profits of 1.492 billion yuan from these transactions [2][3]. Company Performance - Shanxi Fenjiu has shown significant growth, with revenue increasing from 9.444 billion yuan in 2018 to 36.01 billion yuan in 2024, ranking third in the industry [4]. - In a challenging market, the company reported a revenue of 23.964 billion yuan in the first half of the year, a year-on-year increase of 5.35%, and a net profit of 8.505 billion yuan, up 1.13% [4]. - Despite the overall industry downturn, Shanxi Fenjiu increased its marketing expenses by 19.1% to 2.382 billion yuan, contrasting with many competitors who reduced marketing efforts [4].