XIAOMI(HK:01810) Guo Ji Jin Rong Bao·2025-09-25 15:47Core Viewpoint - Xiaomi has officially launched its latest smartphone series, the Xiaomi 17, aimed at directly competing with Apple's iPhone series, showcasing significant advancements in technology and design [2][4]. Product Launch - Xiaomi released three models in the Xiaomi 17 series, including the standard Xiaomi 17, which features the Snapdragon 8 Gen 2 processor, a 7000mAh battery, and a 6.3-inch display, with prices ranging from 4499 to 4999 yuan [2]. - The Xiaomi 17 Pro series includes the Xiaomi 17 Pro and Xiaomi 17 Pro Max, both equipped with the Snapdragon 8 Gen 2 processor, featuring a unique "back screen" design, and prices ranging from 4999 to 6999 yuan [4]. Strategic Direction - Xiaomi's founder and CEO Lei Jun emphasized the company's shift from an "internet company" to a "hardcore technology company," focusing on core technology investments and talent acquisition [6][8]. - The company aims to invest at least 50 billion yuan over the next decade in self-developed chips, marking a significant commitment to its technology roadmap [8]. Automotive Development - Xiaomi is also pursuing an automotive project, with the SU7 model aimed at competing with high-end electric vehicles like Tesla, and has successfully delivered over 40,000 units of the YU7 model since its launch [9].