Starbucks' closes tech-infused flagship roastery in Seattle as part of broader shake-up at coffee giant

Core Insights - Starbucks has closed its flagship Reserve Roastery located in Seattle's Capitol Hill neighborhood after nearly 11 years of operation [1] Company Summary - The closure of the Reserve Roastery marks a significant shift for Starbucks, which had positioned this location as a premium experience for coffee enthusiasts [1] - The decision to close the roastery may reflect changing consumer preferences and the company's strategic focus [1] Industry Summary - The closure of a high-profile location like the Reserve Roastery could indicate broader trends within the coffee industry, particularly in the premium segment [1] - This move may also suggest a reevaluation of physical retail strategies in response to evolving market dynamics [1]