Amazon to pay $2.5B in FTC settlement over ‘deceptive' Prime tactics

Core Viewpoint - Amazon has agreed to a $2.5 billion settlement with the FTC over allegations of deceptive practices related to Prime subscriptions, which includes a $1 billion civil penalty and $1.5 billion in refunds to affected consumers [1][5]. Group 1: Settlement Details - The settlement requires Amazon to pay a $1 billion civil penalty and provide $1.5 billion in refunds to approximately 35 million consumers harmed by its practices [1]. - Amazon must implement a clear option for customers to decline Prime enrollment and disclose subscription costs, billing dates, and cancellation procedures during the sign-up process [2]. - The company is mandated to simplify the cancellation process, allowing consumers to cancel Prime using the same method they used to sign up [2]. Group 2: Allegations and Evidence - The FTC's lawsuit claimed that Amazon employed confusing user interfaces to mislead consumers into enrolling in Prime without their consent and made cancellation difficult [1][3]. - FTC Chairman Andrew N. Ferguson stated that evidence showed Amazon used sophisticated subscription traps to manipulate consumers [3]. Group 3: Historical Context - This settlement is one of the largest in FTC history, following a $5 billion settlement with Facebook (now Meta) in 2019 for privacy violations [5]. - Amazon is still facing another federal lawsuit from the FTC, which accuses the company of stifling competition in the retail market [5].