eXp(US:EXPI) Globenewswire·2025-09-25 16:45Core Insights - eXp Realty has officially entered the South Korean market, marking its fifth international expansion in 2025 and the second in Asia after Japan [1] - The company aims to disrupt the traditional real estate brokerage model in South Korea, which is characterized by rigid hierarchies and fixed office structures, by offering a more flexible, AI-driven platform for agents [2][3] - eXp's long-term goal is to have 50,000 high-performing agents outside the U.S. by 2030, with over 500 agents in each of 50 countries [2] Company Strategy - eXp Realty's entry into South Korea aligns with its strategy to provide agents with greater freedom, flexibility, and control over their careers, moving away from outdated brokerage models [2][3] - The company emphasizes a commission structure designed to maximize agent income, along with revenue sharing and equity opportunities [7] - eXp Realty plans to leverage its global network to facilitate collaboration and referrals among agents [7] Leadership and Local Operations - Thomas Kim, a top-performing agent in the traditional brokerage system, will lead eXp's operations in South Korea, focusing on innovation and mentorship to help agents grow their businesses [2][3] - The company will host a welcome event in Seoul to discuss its global vision and commitment to empowering agents [3] Unique Advantages for Agents - eXp Realty offers a unique value proposition for South Korean agents, including the ability to work without office requirements and access to competitive commission structures [7] - The company provides extensive training and leadership support through platforms like eXp World, LearnWorlds, and Slack [7]