聚焦文旅商融合 “非遗+”京津对话论坛成功举办

Core Viewpoint - The "Autumn Colors, Tianjin's Vibrancy" cultural tourism promotion event in Beijing aims to integrate intangible cultural heritage (ICH) with modern consumer demands, highlighting the importance of cultural preservation and innovation in the context of urban cultural development [1][3]. Group 1: Event Overview - The event features four main components: an ICH exhibition, a "Non-Heritage+" dialogue forum, an immersive pop-up market, and a government-enterprise matchmaking meeting [1]. - The "Non-Heritage+" forum focuses on the modern expression and commercial transformation of urban cultural IP against the backdrop of cultural and tourism integration [3]. Group 2: Forum Insights - The forum is hosted by renowned auctioneer and art finance PhD Zhou Peipei, with notable guests including Song Weizu, Zong Chengling, Yang Yueming, Jin Peng, and Yu Bo, who discuss various aspects of cultural and commercial symbiosis [3][4]. - Song Weizu emphasizes the need to align cultural concepts and artistic expressions with contemporary consumer preferences, particularly among younger audiences, by integrating traditional art with consumer demands [3][4]. Group 3: Future Directions - Zong Chengling identifies three key areas for future focus in ICH: integration with tourism, collaboration with cultural and creative industries, and the use of new media and technology [4]. - Yang Yueming points out the gap between urban cultural resources and cultural IP, stressing the importance of connecting cultural resources with contemporary lifestyles for effective transformation [4]. - Jin Peng notes that the combination of ICH and tourism creative products has entered a new phase, with a growing market and numerous representative products emerging [4]. Group 4: Cultural Preservation Strategies - Yu Bo advocates for "living inheritance" as the best form of protection for ICH, emphasizing the need for integration into daily life, leveraging technology, and connecting with industries to ensure market value [5].