Microsoft Corporation (MSFT) Increases Prices for Xbox Gaming Consoles in the US

Core Insights - Microsoft Corporation (NASDAQ:MSFT) has announced a second price increase for its Xbox gaming consoles in the United States this year, reflecting ongoing cost pressures [1][2]. Price Changes - The new prices will take effect on October 3, with the one-terabyte Xbox Series S rising to approximately $450, the higher-end Series X costing around $650, and the special edition two-terabyte Galaxy Black Series X nearing $800 [2]. - This marks the second price increase in 2023, following an initial hike in May, which was attributed to US tariffs on imports from China that have raised hardware costs and impacted profit margins [3]. Financial Impact - The price of the Series X has increased by about $150 over the past six months due to these factors [3]. - Microsoft Corporation is recognized as a technology company that develops software, cloud services, devices, and solutions, indicating its broad market presence beyond gaming [3].