Starbucks Lays Out $1 Billion Restructure Plan Amid Store Closures

Core Viewpoint - Starbucks is initiating a $1 billion restructuring plan to reshape its North American operations, which will involve closing underperforming stores and cutting corporate jobs to reignite growth in its largest market [2][6]. Group 1: Store Closures and Restructuring - The company plans to reduce its portfolio of company-operated cafés in the U.S. and Canada by approximately 1% during fiscal 2025, resulting in about 500 store closures and an expected total of around 18,300 locations by the end of the fiscal year [3]. - Closures will focus on underperforming cafés or locations where remodeling is not financially viable, with affected workers offered transfers or severance pay [4]. - The restructuring will incur about $1 billion in charges, with 90% allocated to North America, including $150 million for employee separation and $850 million for closures and related costs [6]. Group 2: Employment Changes - The restructuring plan includes layoffs affecting roughly 900 non-retail employees, marking the second round of job cuts since the current CEO took over in 2024, following an earlier reduction of about 1,100 corporate positions [7]. - The company ended 2024 with approximately 16,000 employees outside retail stores [7]. Group 3: Strategic Initiatives - The initiative, termed "Back to Starbucks," aims to refocus investments on stores and enhance customer experience after six consecutive quarters of declining same-store sales [8]. - The company has pledged to invest over $500 million in additional labor hours across company-owned cafés to improve service quality under its Green Apron Service initiative [11]. Group 4: Market Reaction and Future Outlook - Following the announcement, Starbucks shares dipped around 1% but remain down more than 8% year-to-date, with the CEO expressing confidence in the long-term benefits of the overhaul [12].