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Britain's JD Sports says Nike 'doing all the right things' to lift sales
NIKENIKE(US:NKE) Yahoo Financeยท2025-09-24 08:34

LONDON (Reuters) -Nike's new CEO Elliott Hill got a vote of confidence from one of its largest customers, British sportswear retailer JD Sports, whose finance chief said Nike was "doing all the right things" to revive demand. Hill, who was with Nike for more than three decades, returned as CEO in October to lead a turnaround at the firm which had been struggling with strategy missteps that soured its relations with retailers. Under Hill, Nike has been investing in its running shoe and sneaker lines to re ...