TCL TECH.(SZ:000100) Shang Hai Zheng Quan Bao·2025-09-25 18:14Core Insights - TCL's globalization strategy is essential for its growth, focusing on high-end products, localization, and empowering local supply chains for sustainable development [2][10][11] Group 1: Globalization Strategy - TCL has established a relatively complete global industrial and supply chain system, with nearly half of its total revenue coming from overseas products [2][4] - The company has expanded its operations to over 160 countries and regions, with a focus on smart terminals, semiconductor displays, and renewable energy [4][10] - TCL's overseas market revenue has exceeded 60%, with a projected shipment of 29 million TVs in 2024, making it the second-largest globally [4][10] Group 2: Historical Context and Challenges - TCL began its international market expansion in 1997, initially relying on ODM exports and later acquiring a Vietnamese factory in 1999 [3][4] - The company faced significant challenges in Europe, including a loss of nearly 150 million yuan in 2016, prompting a strategic shift to introduce 4K products [5][6] Group 3: Brand Development and Cultural Integration - TCL has transformed from a "Made in China" brand to a global brand, emphasizing the importance of emotional connections with local consumers [8][10] - The company has engaged in sports sponsorships across various regions, using sports as a means to connect with consumers and enhance brand recognition [9][10] Group 4: Future Goals - TCL aims to establish five regional entities in North America, Latin America, Europe, Asia-Pacific, and the Middle East and Africa, focusing on building local supply chains and service systems [11]